Church's - Real Deals

To launch Church's Texas Chicken's Real Deals, we partnered with viral freestyle phenom Harry Mack and turned a Church's into a 13-hidden-camera stage. Using real orders as prompts, Harry freestyled for unsuspecting customers—capturing genuine laughter, double takes, and joy that fueled three hero videos and a full social content ecosystem. The result: 9.6M video views, store traffic that outpaced the category by 9%, and 95% positive sentiment.