Church's - jortz90 wants the smoke

When Church's Texas Chicken brought back its cult-favorite Smokehouse Chicken, we turned a two-year troll into the campaign's star. We surprised superfan jortz90 with a limo, a VIP experience, the first taste of the LTO, a cameo in the national TV spot, and even the voiceover—capturing it all as social content. The result: an 18% TikTok engagement rate that crushed industry benchmarks and a brand detractor turned vocal superfan.